Gender disparities remain a significant global challenge, impacting education, employment, health, and politics, particularly for women and girls in developing countries. Addressing these disparities requires policy reforms, education, and cultural shifts. Gender mainstreaming, which integrates a gender perspective into all stages of policymaking, is crucial in promoting gender equality and empowering women.
Recognizing the media's role in shaping public perceptions and social norms, the Shehu Musa Yar'Adua Foundation, with support from the Australian High Commission, organized the "Narratives of Change: Creative Advocacy Workshops Project." The initiative seeks to collaborate with creatives and gender equality stakeholders to produce media content that resonates with audiences and drives meaningful social change. A call for applications resulted in over 100 submissions, from which twenty-eight exceptional creatives were selected for the workshop held on November 22, 2024, at the Yar'Adua Centre in Abuja.